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Tending a Fire That Isn't Mine

25 June 2026 · Ben Visser · 5 min read

At a glance - TL;DR

On the far side of the summer solstice, with the retrospectives and the first Responsibility Radar behind him, Ben sits in an extended four-week cool-down, part of a deliberate rhythm of six-week cycles and seasonal tunings rather than a reaction to any one event. The thread he keeps returning to is a spark that lit in Zach and Simon during the China trip, now grown into a plan to take clients through compliance as a cohort, and the realisation that his job is to tend that fire rather than be it. The team has reached a stage that asks coaching where it once asked direction, a transformation he has to go through himself, and he reads the August eclipse over Europe as a marker of external change to stay tuned to rather than a sky that agrees with him.

Key takeaways

  • A founder's most useful move can be to stop being the fire and start tending it: when a spark of real ownership lights in the team, the work is to give it air rather than smother it with your own certainty.
  • Teams move through stages that ask different kinds of leadership; the shift from directive to coaching is one the leader has to go through personally and build real resources for, not simply decide on.
  • Short build cycles with deliberate cool-downs are a course-correction instrument: the longest you can be quietly misaligned is one cycle, where a company running flat out only discovers a wrong turn at the half-year or annual review, once it has hardened into plans and budgets.

Hey there,

The longest day has come and gone, and the desk I cleared before it is already filling again. I wrote last time that I wanted to stand in the solstice empty-handed, that maximum light was for seeing and not for steering, and then the week did what these weeks do. Five retrospectives across two days, every project we bet on in May coming back to tell us what it had become. A few days after the longest day, the team sat down with the Responsibility Radar for the first time, each of us looking honestly at what we are and aren't actually carrying. By the time the noise settled I was on the far side of the hinge with a pile of what the cycle had surfaced, and the sharpest thing in it wasn't a project at all. It was a small fire I hadn't lit.

What China Lit

We don't let the calendar run us, but we do let it tune us. The work moves in six-week cycles, and around them sit the larger turnings, the solstices and the equinoxes, when we stop and re-read the goals we set against the season we're actually in. This is one of those turnings, and the reason I've given it four weeks instead of the usual two isn't that anything has gone wrong. It's that the hinge is a deep one, the European summer slows whether you want it to or not, and there's something this time that needs more than a fortnight to tend.

What needs tending began in China. I went looking for nothing in particular and came back having seen something light up in Zach and Simon, a spark of the thing that makes a person pick up a piece of the work and carry it as genuinely their own rather than as a task handed down. Out of that, after the trip and not before, an idea grew that none of us had been holding when I left. A way of taking clients through compliance together, as a cohort that leans on each other rather than each grinding through it alone. It's still a spark. These four weeks are where we kindle it, feeding it the rough shape of the coming six months, the firmer detail of the next three, and the full clarity of the six-week cycle ahead, down to the frame each piece of work enters by, the appetite we'll spend on it and the boundary of what it is and isn't. And the thing I keep noticing, tending it, is that the fire isn't mine. My job isn't to be the flame. It's to make sure it has air.

The Stage That Asks a Different Leader

That's a harder shift than it reads, and it isn't one I've come to from nowhere. I've written before, more than once, about a team moving through stages, and how each stage asks a different kind of leadership from the person at the source of it. In the early days the work wanted me directive, out in front, holding the route and handing out the next clear step, because that's what a young team with everything still to define actually needs. What these four weeks are making plain is that we're not there any more. The team has grown into a stage where directing it is the wrong instrument, where the most useful thing I can do is coach rather than command, ask rather than answer, and hold the conditions in which they find the route themselves.

And it asks something of me before it asks anything of them. I have to go through the transformation myself, not just decide on it, and build the actual resources for it, the structures and the practices that let a coaching kind of leadership be more than a word I use about myself. There's a quiet grief in that, a letting go of the version of me who was always the one with the answer. But that version can't kindle what Zach and Simon are carrying. He'd only smother it with his own certainty. The cohort idea has its own gravity now, and a good deal of it isn't even mine to hold. China taught me this as a feeling, the way the gaps I left filled with someone other than me. This is the first time I'm taking it on as a deliberate change of role rather than a lesson I keep relearning on instinct.

Six Weeks, Not Six Months

This is also where I'm reminded why we work in such short cycles at all. The point of them isn't speed. Plenty of companies move faster than we do. The point is that the longest we can be quietly pointed the wrong way is one cycle, because the retrospective and the cool-down are always waiting at the end of it to ask whether the last six weeks were true. A company that runs flat out without that pause doesn't get the question until much later, at the half-year mark or the annual review, by which time a wrong turn has hardened into plans and budgets and is painful to undo. We catch in six weeks what others discover in six months. Not because we're cleverer, but because we refused to treat reflection as the thing you do once there's time, and built it into the structure instead.

The Arc Over Europe

None of this is only about the turns we choose. The same rhythm that catches our own wrong steps is what lets us feel the larger ones, the shifts that arrive from outside and move the ground regardless of our plans. I've written before about reading the sky alongside the build cycle, not as prediction but as a way of staying honest about the fact that we're small and the forces we move inside are not. In August a total eclipse crosses Europe, the first to touch the mainland in nearly thirty years, its shadow arcing from the far north down through Iceland and into Spain, a line drawn across the whole continent rather than a point on it. There's a synchronicity in the timing I can't help noticing. The NIS2 obligations we've spent so long describing as something coming are, this very year, becoming something arrived, audited and enforced across the member states. The market stops being persuaded and starts being compelled, just as we turn the platform outward to meet it.

I don't think the eclipse causes any of that, and I have to watch myself here, because it would be very easy and very flattering to let the sky agree with me, to read an arc over Europe as the universe blessing a plan I already wanted. That's the same trap as calling every detour wisdom. The eclipse doesn't know about Askara. What it can honestly be is a marker that a large change is landing inside our window, the kind that moves whether we're paying attention or not. The rhythm is what makes sure we are. You don't get to choose when the ground shifts under you. You only get to choose whether you've kept the habit of stopping often enough to feel it move.

So that's where the long light leaves me. Not with a plan I'm defending, but with a small fire to tend, a role I'm choosing to grow into before the work forces me, and an arc forming over Europe that I mean to be awake for. The desk is filling again, and for once I'm not rushing to clear it. There's a difference between a company that moves fast and a company that turns well, and between a founder who insists on being the fire and one who keeps it fed with air. I'd rather be the second of each, six weeks at a time, with just enough light to see by.

With care, Ben