Skip to main content
← Back to Source Journal

The Case for Doing Less as a Founder

3 June 2026 · Ben Visser · 6 min read

Hey there,

The first week back is always its own strange thing. You step off the plane carrying the rhythm of where you've been, and for a few days it sits awkwardly against the structure you left behind. Neither quite wins. You spend the time working out which parts of the trip stay with you and which were only ever for the trip. Before I left I'd written that May was the middle part of the cycle, the rivers running while I stayed deliberately absent, and that my job on returning was simply to receive whatever the terrain produced. This is the entry about what I came home to. And about how much harder receiving turned out to be than writing the word.

The Room I Came Back To

We opened with a mega sync, the whole team together in one place for the first time in weeks. There's a particular quality to that kind of meeting when you've been genuinely gone. You're not really catching up. You're taking the measure of what moved without you. And as I sat there listening, what became clear wasn't that the team had carried everything further than I would have. If I'm honest, the opposite kept surfacing. I could see, often quite precisely, the places where my input had been missing. The decisions that would have gone differently with me in the room. The small things I'd have caught.

The old instinct is to name those things, to gently restore the route I'd have taken. But the longer I sat with it, the more I understood that the gaps were the point. The team needed to feel my absence directly. They needed to run into the places where they'd been quietly relying on me, without either of us noticing, because that's the only way it becomes clear where they have to step up. You can tell people they have ownership. It stays abstract until the person they were leaning on simply isn't there and the thing still has to get done. My work isn't to fill those gaps back in the moment I return. It's to keep building the conditions in which they get filled by someone other than me, until independence stops being something I hope for and becomes how the team actually operates.

That's a strange thing to sit with in a meeting. Watching something you'd have done better, and choosing not to touch it.

What Settled in Me

My own clarity didn't arrive in any single moment. It came back the way rhythm does after travel, slowly, as the structure of an ordinary working week reassembled itself around me.

What surfaced wasn't a new direction. It was closer to the opposite. Part of stepping out had been catching up, from a distance, on what others in our space are doing. The old familiar pull came with it. The sense that we should be doing more, adding the cleverer thing, answering the competition with another idea. I've learned to recognise that pull by now. It's one of my more reliable vulnerabilities, this appetite for the next idea, the seductive addition that always feels like progress and so often is just motion away from the unglamorous work of finishing what's in front of you. What the distance gave me was room to remember that we stand exactly where we need to stand. The full fleet of agents we mapped out over the accelerator, Risk Investigation, Incident Response, Contract Management, Business Continuity, that is the thing. The discipline now is to close it, not to reach past it toward whatever the competitive comparison throws up next. Two weeks of no product thinking did what being inside the work every day never manages. It let the existing shape look complete instead of perpetually unfinished.

What Arrived Through Simon

And then there was the part I genuinely couldn't have produced on my own.

After the mega sync a smaller group of us stayed on to talk about the beta programme. Simon brought something he'd been turning over while I was away, the beginnings of an idea for a community based customer platform. Something with more life to it than software behind a login. As we talked it through it kept shaping itself, live in that room, into something neither of us had walked in holding. Clients moving through a yearly certification cycle together, as a cohort, rather than each of them grinding through compliance alone in their own corner. The platform as the connective tissue between them. Shared milestones, the journey made visible to the people walking it alongside you, a community forming around work that is usually isolating and a bit grim. It turns the thing companies dread into something with momentum and company built in. And it gives the software a gravity it never had as a standalone tool.

The detail I keep coming back to is when it arrived. It came in after I stopped talking. After two weeks of deliberately not offering the most efficient path before anyone had asked for one. I made the space, and the space produced something better than my steering would have. The shape we ended on was genuinely ours. Not Simon's handed to me, not mine imposed on him. I'm not sure it could have formed if I'd come back full of my own plans.

It carried on from there in a way I also didn't engineer. Zach has been finding his place in the same current, building rapid prototyping solutions off the feedback the platform throws up. A role that fits him almost perfectly, and that nobody assigned. The idea opened a space and he moved into it. Rivers finding their own course through terrain I never had to map.

The Third

All of this has been hardening something I'd been circling for a while into an actual decision about where my time goes.

A third of it on operations. A third on writing and reflection, the work that keeps me honest and keeps this journal alive. And a third on what I've started thinking of as the social container, the trust and the relationships that hold everything else together. Not a vague good intention but a real allocation. Something like one full morning a week given over to building the tools and preparing the meetings that make the right internal conversations possible in the first place.

This is really just the calendar catching up with something I already claimed to believe. That the most important infrastructure you can build is human. If that's true, and if the team's best thinking arrives precisely when I make space rather than fill it, then a third of my time spent tending the container isn't generous or soft. It's the most accurate description of where the leverage actually sits. And the work of that third is not transmission. It's not me pushing direction down through better-run meetings. It's reception. Building the conditions in which whatever the team is carrying can surface and be properly met. I'm not telling myself they can suddenly hold more than before. I'm trusting that whatever they're holding is what it needs to be, and learning, slowly, to receive it well.

Practising for What's Coming

I won't pretend this comes easily. The honest truth is that I still often feel I'd have done the thing better myself. Some part of me probably always will. What's shifting, and it's only just beginning to shift, is my relationship to that feeling. Because being better was never the point. The point is a team that grows into its own capability. And that can't happen in the presence of someone who keeps stepping in to show the cleaner way. I'm finding a kind of peace with that, in fragments, alongside the first real signs that the trade is worth it.

There's a sharper reason to keep practising now, too. Around October, Chiara and I are expecting our first child. Another stretch of absence is coming. Only this one won't be two weeks I chose, and it won't end on a return flight. China was a rehearsal I walked into deliberately. This next one arrives on its own terms and lasts a good deal longer. So the work of learning to leave the right gaps, of building the container while I'm here to build it, of becoming someone the team doesn't need standing over them, has stopped being a matter of personal growth in the abstract. It has a date attached to it now. I'd rather meet that date having already practised than discover the lesson under pressure.

The sea doesn't strive to be the sea. It just stays lower than everything else, and the rivers find their way down to it on their own. The week back has mostly been a practice in staying that low. Less steering, more gathering. Trusting that what ran downhill while I was gone ran more or less where it was meant to.

With care, Ben